Execution Wins: Scaling Up by Mastering the Basics

Magen Smith, Co-Founder and CEO of Atomic Storage Group, joins Matt Engfer to share how disciplined execution, strong fundamentals, and a people-first mindset have fueled one of the fastest-growing third-party management companies in self storage.Magen walks through her unconventional path into the industry—from accounting and consulting to development and ultimately building Atomic Storage Group into a national platform. She explains why marketing is often the first indicator of operational health, which metrics truly matter in a property audit, and how consistent execution across marketing, operations, and customer experience creates long-term success.Rather than chasing shortcuts or shiny tools, this episode reinforces a simple truth: doing the basics well, every day, at scale is what separates average operators from great ones.Key Takeaways:(0:00) Intro(3:13) Magen's story(7:14) The metrics that matter in a property audit(9:23) How do you compete in today's market(10:18) Managing all aspects of the facility(12:37) Doing it well everyday - it's all about execution(15:34) Building an effective team(18:07) A diverse group of managed properties(19:16) The secret is, there is no secret - hard work and a great team make the difference(20:56) The growth and future of Atomic Storage Group and self storage(25:46) What's ahead for Cubby in 2026Resources Mentioned:Magen Smith | LinkedInhttps://www.linkedin.com/in/magensmithcpaAtomic Storage Group | Websitehttps://atomicstoragegroup.comCubby | Websitehttps://www.cubbystorage.comThank you for listening to “Students of Storage.” Be sure to leave us a 5-star review and subscribe so you don’t miss an episode.#SelfStorageManagement #StorageMarketing #StudentsOfStorage