Executive Coach Cathryn Baker on Why Imposter Syndrome Never Goes Away (And What to do About it)

Cathryn Baker joins the podcast to discuss her journey from building and selling two staffing companies to becoming an executive coach. She shares lessons on coaching, client accountability, imposter syndrome, and why it's never too late to make a major life change.Key TakeawaysGreat coaching isn't about fixing people—it's about helping clients discover their own solutions.The clients who get the best results are willing to do the work, stay open to feedback, and take ownership of their growth.Discovery calls are a two-way interview. Coaches should evaluate potential clients just as much as clients evaluate coaches.Cathryn's coaching focus has evolved toward helping people navigate their "third act"—major life transitions after a successful career or significant life chapter.Imposter syndrome affects everyone, including highly successful leaders. The goal isn't to eliminate it, but to move forward despite it.LinkedIn, podcast appearances, and speaking engagements have been some of the most effective ways she's grown her coaching business.Meaningful change starts with recognizing opportunities, assessing risks, and taking action.Memorable Quote"You are your own limitation."Contact InformationCathryn BakerLinkedIn: Cathryn BakerAvanzara CoachingHosted by Jordan Ring→ I'm Jordan, ghostwriter, book coach, and developmental editor.→ Let's turn your coaching insights into a book that builds trust and grows your business.→ Connect with me at jmring.com→ LinkedIn: linkedin.com/in/jordanring