EPISODE · Sep 11, 2023 · 32 MIN
Executive Interview: Roku Discusses the Latest Advertising Metrics, Formats and Trends Across FAST and AVOD
from The Dan Rayburn Podcast · host Dan Rayburn
Dan Robbins, VP of Ad Marketing and Partner Solutions at Roku, joins me for a discussion about the latest challenges and opportunities with advertising across SVOD and FAST services. We discuss the measurement side of advertising, the powerful role of big data and integrated platforms in delivering accurate and consistent results and what brands are demanding for targeting. Dan also details Roku's vision for TV advertising, new creative ad formats and why Roku decided to build Roku-branded TVs with a third-party manufacturer. Learn the complexities of the rapidly evolving advertising market and the multitude of opportunities waiting to be seized.Podcast produced by Security Halt Media
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Dan Robbins, VP of Ad Marketing and Partner Solutions at Roku, joins me for a discussion about the latest challenges and opportunities with advertising across SVOD and FAST services. We discuss the measurement side of advertising, the powerful role of big data and integrated platforms in delivering accurate and consistent results and what brands are demanding for targeting. Dan also details Roku's vision for TV advertising, new creative ad formats and why Roku decided to build Roku-bran...
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Executive Interview: Roku Discusses the Latest Advertising Metrics, Formats and Trends Across FAST and AVOD
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