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Executive Interview: Vevo Discusses Their FAST Offering, Monetization, Engagement and User Experience episode artwork

EPISODE · Feb 1, 2023 · 29 MIN

Executive Interview: Vevo Discusses Their FAST Offering, Monetization, Engagement and User Experience

from The Dan Rayburn Podcast · host Dan Rayburn

Kevin McGurn, President of Sales and Distribution at Vevo, joins me for a discussion around Vevo's FAST strategy. Kevin discusses the success Vevo is seeing in its content programming and how it varies by region; its monetization strategy through advertising; how they are achieving such high engagement numbers; the importance of multi-platform distribution; and why the largest share of their viewership occurs on the large screen.Podcast produced by Security Halt Media

What this episode covers

Kevin McGurn, President of Sales and Distribution at Vevo, joins me for a discussion around Vevo's FAST strategy. Kevin discusses the success Vevo is seeing in its content programming and how it varies by region; its monetization strategy through advertising; how they are achieving such high engagement numbers; the importance of multi-platform distribution; and why the largest share of their viewership occurs on the large screen. Podcast produced by Security Halt Media

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Executive Interview: Vevo Discusses Their FAST Offering, Monetization, Engagement and User Experience

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How long is this episode of The Dan Rayburn Podcast?

This episode is 29 minutes long.

When was this The Dan Rayburn Podcast episode published?

This episode was published on February 1, 2023.

What is this episode about?

Kevin McGurn, President of Sales and Distribution at Vevo, joins me for a discussion around Vevo's FAST strategy. Kevin discusses the success Vevo is seeing in its content programming and how it varies by region; its monetization strategy through...

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