Executive Interview: Vevo Discusses Their FAST Offering, Monetization, Engagement and User Experience

Kevin McGurn, President of Sales and Distribution at Vevo, joins me for a discussion around Vevo's FAST strategy. Kevin discusses the success Vevo is seeing in its content programming and how it varies by region; its monetization strategy through advertising; how they are achieving such high engagement numbers; the importance of multi-platform distribution; and why the largest share of their viewership occurs on the large screen.Podcast produced by Security Halt Media