Executive Perspective on Career in Marketing: Interview with Tina Cassidy, Chief Marketing Officer at GBH

As Chief Marketing Officer at GBH, Tina Cassidy is the steward of a legacy brand at a time of massive change in how audiences consume media. In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Tina about her role in growing audiences and support for public media, as well as repositioning a brand that produces iconic PBS programs such as American Experience, Frontline and Antiques Roadshow. Tina and Shane provide insights that can help marketers navigate a rapidly changing media environment. @DrShaneHunt @TinaCassidy2 #McGrawHill @Marketing Shane Hunt, LinkedIn: https://www.linkedin.com/in/shane-hunt-b9a59980/ Tina Cassidy, https://www.linkedin.com/in/tinacassidy/Podcast Transcript