"Executive presence and confidence comes from a well-draped Sari." An interview with Aish Sethuraman

Aish Sethuraman, a business lead in the finance sector, has loved wearing sari as long as she can remember. Her mother, when growing up wore them immaculately too. On International Women's Day, she launched her own small business from her San Antonio, TX base, Aiswariya - Sari Draping, which she has since grown purely by word of mouth. "I believe your quality work will make it so you need little or no advertising at all," she says.   In our ad hoc interview, we hear from Aish all about saris, what it feels like to wear them, what situations invite them, and the regal, executive confidence that comes when your sari is well-draped. "A sari is a way of communication, it is beautiful. It is a form of executive presence that gives you confidence and no bother at all, because the draping means you don't need to bother with it. Podcast hostDebbi McCullough has written for the Economist, Financial Times of London, and Guardian. She is certified with the International Coaching Federation as a Master Certified Coach and is a trusted communications coach for Fortune 500/100 leaders. Find her on LinkedIn.  Book her for a consult. Train with her on Maven.