Executive Presence, Demystified: A Framework for Authentic Leadership and Lasting Influence

Learn more about executive presence in Mark’s Media Strategy for Policy and PR Cornell Certificate Program: https://ecornell.short.gy/4SNezG Check out the Executive Master of Public Administration (EMPA) program at the Brooks School https://publicpolicy.cornell.edu/masters/mpa/empa/ Mark’s Newsletter “One for the Week” https://onefortheweek.com/ Is executive presence something you can learn or do you have to be born with it? And how can you build your personal brand and gain attention as a leader? In this Keynote, you will explore how to surface and strengthen your leadership traits so you can secure buy‑in for your ideas, attract funding to grow your business, or motivate your team — all without sacrificing your values or straying from your authentic self. Join us for a conversation between Tom O’Toole, Executive Director of Public Affairs Programming in the MPA Program at Cornell University’s Brooks School of Public Policy, and Mark Bayer, Visiting Lecturer at the Brooks School and former U.S. Senate chief of staff. Together, they bring deep, real-world expertise in leadership, influence, and navigating high‑stakes environments. You’ll discover powerful, proven, and practical ways to elevate your personal brand, expand your influence, and amplify your impact by transforming your executive presence. What You'll Learn How executive presence is not an innate gift but a set of specific, teachable skills that can be developed through intentional practice A proven framework that helps you strengthen your natural leadership abilities while staying true to your values and authentic self Specific strategies to leverage your enhanced executive presence to secure funding, gain buy-in for ideas, or motivate your team effectively Follow eCornell on YouTube, Facebook, Instagram, LinkedIn, TikTok, and X.