Executive Presence — How to Command, Connect and Close with Dr. Laura Sicola

Episode 231 Released April 16, 2026 About this episode You know what you want to say. So why doesn't it land? I'm joined by executive communication expert and author Dr. Laura Sicola to unpack the real meaning of executive presence — and why it could be the single biggest factor holding talented leaders back. We discuss: The gap between brain and mouth The biggest communication challenge isn't knowledge or expertise — it's the three inches between what you think and what comes out. If your message isn't clear, concise, and compelling to your audience, it doesn't matter how brilliant you are. The Three Cs of Executive Presence Command the room — from the moment you walk in (or click Join Meeting) Connect with your audience — find that point of mutual understanding, whoever you're speaking to Close the deal — not in a sales sense, but moving things forward and aligning on the next step Gravitas isn't about being grave Gravitas is a constellation, not a single star. It includes conviction, consistency, and the willingness to speak truth to power — alongside warmth, humour, and humanity. Stone-faced seriousness isn't gravitas. Trustworthiness is. Your work speaks for itself — but not for you Task execution alone won't get you a seat at the table. You need to voice opinions, show how you think, and demonstrate that you understand what the people at that table are trying to achieve. Charisma is not being a Tony Robbins Everyone has charisma — it just looks different on each person. Real charisma is about how you make others feel when they're with you. The goal is to tap into that naturally, even when you're feeling the nerves. The Prismatic Voice Adapting your communication style to different contexts isn't inauthenticity — it's skill. Think of your voice as white light: every colour is already in there. You just choose which one to lead with. The key takeaway Credibility comes from alignment — between your words, your voice, and your body language. When all three are in sync, people believe you. When they're not, no amount of expertise will compensate. Mentioned in this episode 📖 Speaking to Influence: Mastering Your Leadership Voice by Dr. Laura Sicola 🎤 Laura's TEDx talk 🌐 laurasicola.com The Executive Edge is hosted by Sue Firth, business psychologist and executive coach. If this episode sparked something, share it with a leader who needs to hear it.