Exit Stories: Go-To-Market Strategy in an Ever Changing World

Welcome back to Exit Stories and thanks for joining us for this episode! On today’s episode, host Kevin Mosley is talking to Shiv Narayanan, the former CMO of Wild Apricot and founder of How To SaaS, a growth advisory firm that helps private and growth equity-backed companies actually get results from their marketing budgets. After leading Wild Apricot through its own exit, Shiv took the patterns he saw and built a business that became every PE firm’s secret weapon for scaling smarter, not louder.  Special thanks to our sponsor for the season, Robinson Bradshaw.