eXp Executive Masterclass: The Event Planning Blueprint with Mindy Grubb

How do you plan an event that actually drives ROI in 2026? Mindy Grubb, Vice President of Events, eXp Realty, shares the unfiltered truth about Event Strategy and the exact blueprint used to achieve high-conversion follow-ups without blowing your budget.Stop treating events like a finish line and start using them as a powerful lead generation starting point. This session breaks down a repeatable framework for planning everything from client appreciation nights to community masterminds using eXp Realty-backed systems.🔥 IN THIS EPISODE:✅ The "Why" Audit: Learn why defining a single primary objective is the most skipped step and how it dictates every future decision.✅ Venue Capacity Math: Master the 30% rule for room flow to ensure your attendees feel comfortable and engaged rather than crowded.✅ The Audio Non-Negotiable: Understand why audio is the most critical technical element and why you must never skip a microphone test.✅ Retention-Based Agendas: Discover how to alternate movement and engagement to protect attendee energy and prevent "post-lunch dip."✅ The ROI of Follow-Up: A breakdown of the 24-hour momentum window and why your event success is measured by appointments, not attendance.Quick LinksAccess the eXp Hub: https://hub.exprealty.com/Visit eXp University: https://www.expuniversity.com/Timestamps:0:00 – The "Hook" (Why your first event shouldn't be flashy)1:11 – The Most Skipped Step (Defining your "Why")2:12 – Redefining Success (Metrics beyond attendance)3:37 – The Venue Audit (4 critical checks for every space)4:08 – Capacity Pro Tip (The 35% subtraction rule)7:24 – Realistic Budgeting (Actuals vs. Aspirational columns)8:34 – The "Golden Nugget" (Why audio is non-negotiable)9:12 – Agenda Engineering (Protecting attendee energy)10:53 – Professionalism Signals (The pro run-of-show tip)12:35 – Post-Event Momentum (The 24-hour follow-up rule)14:37 – Single Source of Truth (The Google Sheet system)#EventPlanning #LeadGeneration #RealEstateSystems #eXpRealty