eXp Executive Masterclass: The Google Business Profile System for Agents

from eXp Executive Masterclass · host Seth Siegler & Carrie Lysenko

How do you generate consistent inbound leads from Google without getting your account suspended? Carrie Lysenko, Chief Technology Officer, eXp Realty, and Seth Siegler, Chief Innovation Officer, eXp Realty, break down the new updates behind optimizing your Google Business Profile and the exact systems used to protect and scale your local visibility.In this video, learn how cloud-based real estate professionals can maximize their digital footprint while remaining fully compliant with platform guidelines. Master the step-by-step process for optimizing service area profiles, hiding residential addresses, and accessing enterprise support pathways at eXp Realty.🔥 IN THIS EPISODE:✅ Local Visibility Blueprint: Learn how optimizing your Google Business Profile makes clients 2.7x more likely to view your real estate business as reputable.✅ Service-Area Profile Setup: Understand how to properly configure a service-area business and hide your private home address while staying verified.✅ Google Compliance Rules: Master key guidelines on using legitimate addresses, avoiding co-working space flags, and keeping up to 20 service areas within a 2-hour drive.✅ Fixing Suspended Profiles: Discover the exact support submission process at gbp.exprealty.com to resolve profile bans without losing your valuable client reviews.Quick Links 🔗🎓 Visit eXp University: https://www.expuniversity.com/📌 Submit GBP Support Issues: https://gbp.exprealty.comTimestamps:0:00 – Google Business Profile Essentials for Real Estate Agents1:16 – Why Your Google Business Profile Matters for Free Lead Gen3:23 – Service-Area vs. Physical Location Business Setup3:54 – New Google Guidelines for Remote & Service-Area Businesses5:22 – Step-by-Step Setup for Service-Area Profiles9:24 – Common Compliance Mistakes & Coworking Space Warnings11:57 – How to Resolve Suspended or Disabled Google Profiles#GoogleBusinessProfile #RealEstateMarketing #LocalSEO #eXpRealty

Episode metadata supplied by the publisher feed · Published Jul 23, 2026

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eXp Executive Masterclass: The Google Business Profile System for Agents

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