Expand Your Biz Internationally

Rihab Abouzaki - This N That Communications On What She Does: "We are a gateway to the US market. As a company, we take the international brand and help them find distributors or help them directly sell in the US market, advertise in the US market." Often we get a little cozy with success. Sometimes even a bit complacent, and we slow down our businesses growth. But what if you could expand your market beyond your nation's borders and broke into other countries? Luckily you can, but it may not be easy. Rihab Abouzaki has started This N That Communications to solve this problem. Her and her team, with their international experience, help companies navigate the waters of marketing, delivering and growing their business in other countries. Listen as Rihab explains what it takes to expand your product globally. Enjoy! Visit Rihab at: https://thisnthatcommunications.com/ Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Calls On Call Extraordinary Answering Service: https://callsoncall.com Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Talking marketing with Rehab 06:14 Comparing U.S. and Middle East markets 10:14 Demand for Saudi dates in the US 14:25 Distributing Indian products to the US 16:26 Marketing costs versus sales returns 18:39 Finding the right distributor 22:01 Costs of launching in the US 27:09 Tracking ad performance instantly 28:59 Streaming TV and prime time 31:30 Instagram bots vs real engagement 36:55 Why Instagram is losing trust 41:10 Supporting small and mid-sized brands 44:51 Building a client-focused creative team 46:03 Understanding the advertiser's role Podcast Transcription: