Expand your restaurant brand beyond the store into delivery and retail. Best practices with Brandon Tammaro, Wow Bao’s Vice President of Strategic Growth

In Today’s episode, I have the pleasure of interviewing Brandon Tammaro, Vice President of Strategic Growth at Wow Bao. Brandon shares his early career at C.H. Robinson and The Kraft Heinz Company, emphasizing the importance of efficient freight management and mastery of supply chain coordination in the food service industry. Exploring the company's journey from brick-and-mortar locations to ghost kitchens with the aim of being the nation’s most trusted fast Asian street food brand to having over 600 locations, Brandon expands on the company’s successful foray into the retail sector by adequately ensuring optimum food quality and delivery standards. With Brandon, we discuss the challenges that anyone delving into the ghost kitchen space may encounter, including ensuring food quality, establishing delivery standards, and forming partnerships with delivery services such as DoorDash and Uber Eats. Additionally, we explore the potential benefits and challenges of developing products and entering the retail sector to enhance your revenue and grow your brand.Stay tuned as Brandon and I explore the company's success, attributed to its fun and agile workforce, adaptability and unique openness to speed and failure.Welcome back to the show. Connect With the Host:David Maloni’s LinkedInConnect With Our Guest:Brandon Tammaro’s LinkedIn Wow Bao Website Connect with Datum FS: https://datumfs.com/Timestamps00:0001:52 - Welcome to the show, Brandon 02:31 - Brandon Shares His Experience Working At C.H. Robinson05:21 - Exploring Brandon's Challenges And Success At Kraft Heinz06:47 - The Obstacles And Triumphs Of Limited-Time-Only Products08:13 - The Inception And Evolution Of Wow Bao09:30 - The Expansion Of Wow Bao 10:51 - Strategically Shifting Towards Ghost Kitchen Operations 11:26 - The Ghost Kitchen Business Model 13:25 - The Evolution Of Wow Bao's Simplified Operational Model 18:08 - Bandon Elucidates Wow Bao's Successful Foray Into The Retail Sector21:48 - Strategies To Effectively Adapt To Consumer Demand 23:44 - Brandon Identifies Potential Industry Best Practices For Brand Growth26:00 - Examining Retail Market Entry Challenges29:09 - Achieving Retail Success At Wow Bao 30:30 - What Is Bao? 31:57 - Drawing Parallels With Wow Bao And Starbucks 33:56 - Brandon Touches On The Evolving Landscape Of Ghost Kitchens37:05 - Ensuring Food Quality And Delivery Standards39:42 - Bandon Delves Into Wow Bao's Expansion Into Automated Vending Machines41:03 - Wow Bao's Supply Chain Infrastructure 45:20 - Effective Brand Development Strategies49:06 - Fostering The Culture Of Autonomy And Agility In The Workplace 51:06 - Speed As An Advantage In Branding 52:33 - Wrapping Up I’d like to introduce you to Datum Advisors, a new offering from Datum FS. Our team is composed of seasoned Food Supply Chain Executives from every sector. We stand ready to offer valuable advisory services for your company. Click here to find out more,