Expanding Creative Possibilities with Head of Marketing at Anima, Myriam Cohen

 What does creativity look like when AI becomes a true collaborator?    We sit down with Myriam Cohen, Head of Marketing at Anima, to explore how AI is expanding what’s possible for marketers, designers, and developers across the software lifecycle.    Myriam shares how design-to-code automation reduces the fear that developers will become irrelevant, why prompt engineering is becoming essential across every department, and how AI transforms simple projects into engaging, immersive experiences, like landing pages with built-in mini-games.    She also reflects on what “Work Reborn” means to her: a transition where humans find their new place alongside agentic AI, embracing the discomfort of growth while unlocking limitless creative potential.    For creative and technical leaders alike, this episode offers an uplifting look at how AI can elevate imagination, efficiency, and experimentation.    🎧 Listen to the full discussion and subscribe to Lenovo’s Work Reborn for more perspectives on innovation, design, and the evolving future of work.