Expanding ICP Account Reach through Website Visitor Intelligence

from B2B Pipeline Pioneers · host SalesIntel

Sophia Agustina, Founder & Marketing Advisor of Gain Relationship, shares her insights on expanding ICP account reach through website visitor intelligence. In this episode, Sophia discusses the evolution of ICP targeting from traditional demographic methods to the integration of intent data and account-based marketing. She reveals how utilizing tools like SalesIntel boosted IBM's account reach by 5x through targeted engagement strategies. Tune in to learn how combining data, customer insights, and strategic partnerships can enhance your pipeline and optimize go-to-market efforts in today’s competitive B2B landscape.View the 100 Pennies Game: Click Here!Follow Sophia Agustina on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerSophia Agustina is a Global Marketing Leader with expertise in full-funnel, customer-centric, and ROI-driven marketing strategies. She is also the co-creator of a GTM 9 Cs framework (with Margaret Safford) that focuses on customer value and business outcomes.

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This episode is 16 minutes long.

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This episode was published on September 26, 2024.

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