Expanding into Print

This is part of a few memories from the founders of SQL Server Central, celebrating 25 years of operation this month. When we started SQL Server Central, our goal was to build a great resource that helped other people advance in their careers and also made some money. Our decisions in building the site were based around the digital world and treating the community as we would want to be treated. Over time, however, we realized that continuing to grow this business was hard in a digital-only world. We experimented and proposed helping others build similar sites, like ReportingServicesCentral (which would have been great) or NotificationServicesCentral (which would not), but ultimately, we weren't experts enough in those areas and couldn't find people willing to partner. Everyone thought they could do it themselves and that the knowledge was the hard part, and execution was easy. The truth is that the reverse is the way it works. Read the rest of Expanding into Print