Expanding Your Target Customer with Jose Palomino || Ep 374

Many owners are concerned that when they sharpen their focus on a more specific ideal client, they might be leaving money on the table. It's a good question! Narrowing your focus is only one part of the equation, focused on helping you convert opportunities at a higher percentage and gain better-aligned customers. Now, it's time to strategically expand your focus using that target customer. We'll cover topics like: How to expand your relationship with your best clients How to identify new pools of ideal clients