Expansion Strategies for SCA

Like many other tissue and hygiene companies, SCA is facing an increasingly challenging and complex marketplace. In order to remain competitive, SCA is perusing different strategies including mergers, acquisitions and portfolio realignment. In China, SCA's relationship with Vinda continues to grow, allowing for SCA to expand into rural areas and smaller towns. In November 2015, SCA announced it will expand further with Vinda into Southeast Asia, Taiwan and South Korea. In North America, SCA acquired Wausau Paper which will put SCA ahead of Kimberly-Clark in the away-from-home market. This provides SCA with a more cost-efficient way to achieve market expansion in North America, which is the largest away-from-home tissue market in the world.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.