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EPISODE · Oct 5, 2022 · 42 MIN

Expect the Unexpected

from Unthinkable with Jay Acunzo · host Jay Acunzo

In this story, we hear from Chris Lavigne, the head of production at video software company, Wistia. His story helps reveal what it really means to build a big, meaningful body of work -- no matter where you work -- and how, maybe, the worst thing you can do is focus on the expectations of others. Instead, what if your entire aim was something else? Paradoxically, focusing there might THEN help you exceed others' expectations with your work. Plus, we go inside the projects that Chris says keep coming back to him, even years after he created them. He dissects the process and arrives at some inspiring philosophies about creativity too -- one which can help us all create higher-caliber work. REFER A FRIEND: Love the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast *** INSIDE THIS EPISODE: Chris Lavigne: Twitter | LinkedIn Chris Savage: Twitter | LinkedIn Wistia One, Ten, One Hundred Enterprise Plan (Parade video) Gear Squad iPhone video Webinar Attendee Sandwich Video MORE FROM JAY: Playing Favorites newsletter: stories and frameworks for creating work that resonates. Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects. Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows *** CONNECT WITH JAY ELSEWHERE: Website Twitter and LinkedIn Email: [email protected] *** PRODUCTION: - Creator, host, writer, editor, sound design: Jay Acunzo - Producer and researcher: Ilana Nevins

Episode metadata supplied by the publisher feed · Published Oct 5, 2022

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Want to exceed the expectations of your audience? Get ready for a paradox. Maybe the best way forward is, in a sense, to never try to exceed their expectations.

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Expect the Unexpected

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This episode was published on October 5, 2022.

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