EPISODE · Mar 11, 2023 · 46 MIN
Expedia’s shift from travel to the traveler
from On Strategy Showcase · host Fergus O’Carroll
Ep# 2 in our “Best of Travel” series is Expedia's "Made to Travel" and its shift away from marketing destinations and deals to marketing the moments and feelings that great travel makes possible. Thanks to Kantar for sponsoring this series.
What this episode covers
Ep# 2 in our “Best of Travel” series is Expedia's "Made to Travel" and its shift away from marketing destinations and deals to marketing the moments and feelings that great travel makes possible. Thanks to Kantar for sponsoring this series.
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Expedia’s shift from travel to the traveler
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