Expérience Client - Tendances 2023, entre accélération et rationalisation ?

Episode 78 of the Innovation & Cross-media podcast, hosted by MC Factory, titled "Expérience Client - Tendances 2023, entre accélération et rationalisation ?" was published on July 27, 2023 and runs 37 minutes.

July 27, 2023 ·37m · Innovation & Cross-media

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Summary

Encore 80% des marques ne considèrent pas l’excellence de l’expérience client comme un élément fondamental de leur offre, alors qu’elle est LE catalyseur business à privilégier pour traverser ces périodes incertaines. Quels choix et investissements doivent-elles réaliser face à un business se tend ? Quelle sera leur feuille de route 2023 pour faire fructifier leur patrimoine clients tout en maintenant une dynamique de conquête permettant d’augmenter aussi leurs revenus ? Comment renforcer la considération de leurs marques, se différencier de la concurrence, accélérer l’engagement… ? Quelles transformations doivent-elles encore mener pour ériger l’expérience client en discipline d’entreprise ? Quelles seront les tendances CX, marketing, digital, RSE… les plus marquantes sur 2023 ?

Episode Description

Encore 80% des marques ne considèrent pas l’excellence de l’expérience client comme un élément fondamental de leur offre, alors qu’elle est LE catalyseur business à privilégier pour traverser ces périodes incertaines. Quels choix et investissements doivent-elles réaliser face à un business se tend ? Quelle sera leur feuille de route 2023 pour faire fructifier leur patrimoine clients tout en maintenant une dynamique de conquête permettant d’augmenter aussi leurs revenus ? Comment renforcer la considération de leurs marques, se différencier de la concurrence, accélérer l’engagement… ? Quelles transformations doivent-elles encore mener pour ériger l’expérience client en discipline d’entreprise ? Quelles seront les tendances CX, marketing, digital, RSE… les plus marquantes sur 2023 ?

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