✅ Experience Economy with Dawn Farrow: Marketing Live Events That Sell Out

✅ The experience economy is booming, and in this episode, Dawn Farrow, a leading marketing strategist and female founder, reveals how to thrive in it.If you're trying to sell tickets to live events, navigate the world of immersive marketing, or just want to understand how to stand out in the experiential marketing space—this is your roadmap. Dawn has helped market events tied to massive global brands like Squid Game and Friends, and she understands how to turn emotional desire into sold-out shows.She explains why people spend thousands on experiences, not things—and how you can tap into that behavior to increase your ticket sales, create fandom, and grow your event brand.This episode is perfect for:Event promoters struggling with event promotionMarketing teams looking for insights into hybrid eventsEntrepreneurs navigating today's post-COVID demand for live and immersive experiencesFemale founders seeking resilience and strategic growth adviceDawn doesn’t just talk theory—she’s built and sold a successful agency, now leads On Sale Group, and connects a global network of marketers shaping the future of live experiences.Whether you’re producing immersive theater, launching an exhibit, or selling tickets to a festival, this interview gives you the insight and confidence to grow your brand in today’s experience economy.🕒 Timestamps (for 16:27 video):00:00 - Intro: Meet Dawn Farrow & the Experience Economy01:08 - What is the Experience Economy?02:15 - Dawn’s Role: From Agency Founder to Global Marketing Strategist03:40 - Who She Works With: Promoters, Producers, Netflix, Warner Bros05:00 - Pain Points in Marketing Live Events06:20 - What’s Hot: Immersive, High-Value, In-Person Experiences07:55 - Reconciling Digital Tech with In-Person Demand09:10 - The Emotional Power of Live Events10:05 - Why It’s Harder to Market Experiences vs. Products11:15 - Mistakes Companies Make in Event Promotion12:40 - The Power of Community and Fandom14:10 - Advice for Female Entrepreneurs15:35 - Why Passion & Strategy Matter in Building a Career16:15 - Where to Follow Dawn🏷️ Hashtags (SEO & Discovery Optimized):#ExperienceEconomy #DawnFarrow #ImmersiveMarketing #LiveEvents #TicketSales #EventPromotion #FemaleEntrepreneur #ExperientialMarketing #MarketingStrategy #Fandom #HybridEvents #FinancialFreedomTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn’t do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025