EPISODE · Apr 4, 2020 · 13 MIN

Experience innovation

from Managing innovation - creating value from ideas · host John Bessant

Send us a textThis podcast looks at one of the challenges in staying ahead of competitors through innovation - how to stage memorable experiences which provide meaning for consumers? And how to build a community within which such a process can be maintained through co-creation and storytelling.(I wrote this before the Covid-19 pandemic wrought havoc with the travel sector. But perhaps some of the themes within the podcast might resonate as organizations struggle to rebuild that in...

Episode metadata supplied by the publisher feed · Published Apr 4, 2020

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Experience innovation

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