Experience is about removing frictions for a customer with Ajay Tawde from Indonesia

from Marketing Mediator · host Amandeep Singh

Customer Experience is what one hears all the time in marketing conversations everywhere in the world. But what exactly is "Experience" in the context of marketing? I am joined by Ajay Tawde, Head of Experience at Ogilvy Indonesia. Ajay has over 12 years of experience working in building brands from hands-on experience in new-age digital marketing to designing customer experiences that delight the customer and in turn, help the brands to grow. Listen in to the conversation where discuss : 1. What exactly is Customer Experience? 2. How does CX help in growing brands? 3. What is the best way to define ROI for your CX investments? 4. Favorite books, brands, and "last best experience" of Ajay Subscribe to the Marketing Mediator. Linkedin Newsletter - https://bit.ly/44ZuVBU Listen on Spotify - https://bit.ly/45r1KYm Substack Newsletter - https://bit.ly/3P8Pvdz

Episode metadata supplied by the publisher feed · Published Oct 25, 2023

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Experience is about removing frictions for a customer with Ajay Tawde from Indonesia

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