Experience Matters: How to Create Memorable Moments - TSI19.12

As attendees navigate a trade show floor they're bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stimuli, how can your exhibit rise above the chaos and leave a lasting impression? Experience design expert Mat Duerden teaches both college students and corporate marketers how to craft memorable, meaningful, and transformative experiences. (He literally co-wrote the book on Designing Experiences!) In this episode, he shares strategies to transform your trade show exhibit into an experience that resonates long after the event has ended by: Recognizing the intersection between storytelling and experience designCaptivating and engaging trade show attendees (like a boy with a hummingbird)Starting with the desired reaction and work backwardsShaping the experience by mapping it outUnderstanding the importance of micro-experiences