Experience Your Sats | feat. Anuja Chokshi

Episode Title: Experience Your Sats | feat. Anuja Chokshi Guests: Anuja Chokshi Hosts: Jack Lesser & Jason Keil Running Time: ~1 hour 5 mins Published by: The Bitcoin Payments Advisor In this episode, Jack and Jason sit down with Anuja, the founder of Travel with Bitcoin, to explore her compelling journey from a corporate career at Microsoft to becoming a boots-on-the-ground Bitcoin advocate and entrepreneur. Through raw personal anecdotes and firsthand experiences across Africa, Anuja illustrates how Bitcoin goes far beyond an investment—emerging as a practical solution for real-world problems like inflation, limited access to financial infrastructure, and lack of economic sovereignty. Grew up in Canada, worked 7 years in technical sales at Microsoft. Left her job in 2023 with her husband to travel the world. Initial view of Bitcoin: just another investment—until the real-world impact became undeniable. Egypt: Eyewitness to hyperinflation and the underground black market for USD. East Africa: Introduction to Bitcoin as a medium of exchange, not just a store of value. Uganda: Launch of Juicy B, a Bitcoin-preferred juice shop designed to inject Bitcoin into the local economy. Challenges: Chicken-and-egg problem—no one spends Bitcoin because no one earns it. Solutions: Loyalty program paid in Bitcoin to introduce students to it. Hiring local youth and paying partial salaries in Bitcoin. Engaging community education and meetups. Marketplace connecting travelers with verified, Bitcoin-accepting tour operators. Focus on tourism as a gateway to practical Bitcoin adoption. Promotes cultural experiences and supports local economies without middlemen. Future vision: corporate retreats, community growth, and monthly gatherings for tour operators worldwide. “Innovation comes out of necessity—and when money is broken, people innovate with Bitcoin.” – Anuja “We need to get good money into the hands of more people. Most of the world can't just buy Bitcoin—they need to earn it.” – Anuja “Bitcoin is not just a workaround. It's an outside-the-system solution.” – Jack “We’re bridging the gap between people who want to spend Bitcoin and those who need it.” – Jason Lack of education: Most business owners still don’t understand Bitcoin. Volatility concerns: Merchants worry about price fluctuations. Infrastructure barriers: Limited internet access (up to 60% of Africa offline). Legal restrictions: Countries like Egypt have made Bitcoin illegal. Direct empowerment of local communities. Tourism revenue flows to those who need it most. Authentic cultural connections enhanced by shared values. Travelers: Use your Bitcoin for what matters—experiences. Merchants: Join or start a circular economy; education and support are available. Bitcoiners: Don’t just HODL—spend with intention and replace if needed. Website: travelwithbitcoin.com Twitter/X: @travelwithbitcoin Instagram: @travelwithbitcoin Anuja’s story reminds us that Bitcoin isn’t just a technology—it’s a movement. Whether you're sipping pineapple juice in Uganda or trekking volcanoes in Guatemala, Bitcoin is already empowering people in practical, life-changing ways. This episode is a masterclass in Bitcoin as money, grounded in global context and human connection.