Experiential Design + Guest Psychology with Tome Wilson

What makes an experience actually stay with someone after the event ends? In Episode 5 of The Show Must Go On, Danielle sits down with Tome Wilson, Bash Creative’s futurist and Senior Manager of Event Innovation. Tome has spent more than two decades working across live experience, technology, education, and human behavior. His work spans Disney, Subaru, Comcast, Xfinity, the Olympics, and Universal. He also holds a master’s in themed entertainment and has spent years teaching the next generation of event professionals. They explore how environmental design shapes what guests feel, notice, and remember. Tome breaks down guest journeys, emotional architecture, thresholds, and sensory design. He also shares why the best place to start is by asking, how should the guest feel when they leave? The conversation dives into active listening, creative judgment, and the grit it takes to turn an idea into a memorable experience. For event planners, experiential designers, corporate event professionals, and anyone interested in guest experience strategy, this episode offers a practical look at designing events around human behavior. Find resources and more from this episode at: www.bash-creative.com/podcast/