Experiential Marketing

from Midtown Business Radio · host Business RadioX ®

  Experiential Marketing This week I sat down with experiential marketing expert, Stu Sheldon of Escalate. Stu spent several years building brands for Coca Cola, including Mello Yello. Like that refrigerator pack your 12 pack comes in? Coca Cola introduced that idea and tested it with the Mello Yello brand with impressive success. Stu shared […]

Episode metadata supplied by the publisher feed · Published Feb 25, 2015

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