Experiential Marketing

  Experiential Marketing This week I sat down with experiential marketing expert, Stu Sheldon of Escalate.  Stu spent several years building brands for Coca Cola, including Mello Yello.  Like that refrigerator pack your 12 pack comes in?  Coca Cola

An episode of the Midtown Business Radio podcast, hosted by Business RadioX ®, titled "Experiential Marketing" was published on February 25, 2015.

February 25, 2015 · Midtown Business Radio

Summary

  Experiential Marketing This week I sat down with experiential marketing expert, Stu Sheldon of Escalate.  Stu spent several years building brands for Coca Cola, including Mello Yello.  Like that refrigerator pack your 12 pack comes in?  Coca Cola introduced that idea and tested it with the Mello Yello brand with impressive success.  Stu shared […]

Episode Description