Experiential Marketing & Autonomous Vehicles: Is There a Link?

What role do experiential marketing programs play in helping consumers understand new ADAS technologies, software-defined vehicles, and fully autonomous cars? In this episode, we feature three industry experts who see a link between ride-and-drive demonstrations and elevated consumer trust. Join Carl as he talks with these experts and recalls his time on the experiential marketing circuit with Chevrolet and FCA.   Featured Experts: Hedy Popson, CEO of Productions Plus David Agnew, VP of Business Development, Dataspeed Lauren Kittle, Freelance Automotive Product Specialist & Ride-and-Drive Program Manager    AutoVision News Website: https://www.autovision-news.com/ Connect with us on LinkedIn: https://bit.ly/3a4nzWA