Experiential marketing, innovation and empathy with Dawn Payne

Join us for an enlightening sit-down with marketing visionary, Dawn Payne. Dawn takes us from her modest beginnings in Bootle to her influential role at Nintendo, where she brought to life some of the most iconic gaming campaigns. She shares the wisdom she gleaned from the legendary Satoru Iwata, whose leadership continues to inspire her approach to creativity and inclusivity in marketing.In today's episode, Dawn paints a vivid picture of her ascent up the corporate ladder, becoming a prominent female figure in a male-dominated industry. We tackle the complexities of marketing within the gaming world, and Dawn offers insights into the collaborative efforts that go into launching a successful video game. She also addresses the contrast between high-pressure corporate stakes and the agility needed in smaller creative projects, illustrating the balance necessary for innovation and success.We close on a reflective note, appreciating the human elements that define effective leadership. Dawn underscores the importance of creativity, empathy, and the collective contribution of all roles in the creative process. Beyond strategy and numbers, we find solace in shared experiences and the connections we build, reminding us of the joy and fulfilment that come from pursuing our creative passions.Support the showThe Before the Applause Podcast is available for you to listen to across all your favourite podcast platforms, and don’t forget to subscribe so you don’t miss a thing. Please do tell your colleagues, networks, friends and family about us, and stay connected with us across all the usual social media platforms. TwitterInstagramFacebook If you’ve got any burning questions, want to share your own insights, recommend a guest or be one yourself, then we’d love to hear from you. You can direct message on any of our social accounts or email [email protected]