Experiential Marketing: New Agency Guns or Knives

In this podcast a feature interview with Zara Flynn, who is managing director of new agency Guns or Knives, which is part of the wider Rothco group. Now in business for 20 years, Rothco has grown to become Ireland’s top independent creative agency with an enviable client list. Three years ago Flynn helped  Rothco to help develop Rothco Social+. which has now metamorphised into the new entity. In our interview we discuss how brands are increasingly turning to experiental types of strategy to foster and cement relationships with customers. Also we are joined by telephone by Brian Sweeney from The People Group to review the marketing recruitment scene in 2015 - a buoyant sector is experiencing key shortages in the digital sectors in particular.