Experimentation: A Playbook for High-Performing Fintech Campaigns, with Tierney Cowap, Growth Campaigns Manager at Monzo

Send a textTierney Cowap, Growth Campaigns Manager at Monzo, shares her knowledge on campaign experimentation in fintech in the latest episode of The Fintech Marketers and Leaders podcast.With previous experience in PR and digital publishing, Tierney has led multi-channel marketing strategies for influential global publishers, including VICE, The Daily Telegraph, Refinery29 and The Independent. At Monzo, she was recently promoted to Growth Campaigns Manager, working at the intersection between brand and performance.Monzo is an app-based bank with over 8 million UK customers across personal and business banking on a mission to make money work for everyone. Here’s what you’ll learn about:Customer feedback and campaign experimentationEffectively repurposing contentMonzo’s approach to creating vertical video contentWorking with different media types Building up a testing behaviourTikTok ad creativeKPIs and assessing the effectiveness of your campaigns💡Tierney says:“To create strong campaigns, you have to be a superfan of content, engage with it and keep your finger on the pulse.”HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:WebsiteYouTube👉 Email: [email protected] connect with Tierney here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.