Experimentation is what makes Microsoft, Google, Netflix and Booking.com so successful - Interview with Harvard Business School Professor Stefan Thomke

Today’s interview is with Stefan Thomke, who is the William Barclay Harding Professor of Business Administration at Harvard Business School. Stefan joins me today to talk about his new book, Experimentation Works: The Surprising Power of Business Experiments, what does experimentation mean, what does it look like, what are the benefits, why does it matter for customer service and experience leaders and practitioners. This interview follows on from my recent interview – Emerging leadership lessons from the pandemic and what we need from leaders now – Interview with Rachel Neaman – and is number 356 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.