Experimentation Makes TV Ads More Effective – David Broockman (UC Berkeley)

from Campaign Trend Podcast · host Startup Caucus

David Broockman is an associate professor of political science at UC Berkeley. He is the co-author of a study published in the American Political Science Review last month titled “How Experiments Help Campaigns Persuade Voters: Evidence from a Large Archive of Campaigns’ Own Experiments.” In our conversation, we discuss the research and learn what campaigners should do in light of the findings. Visit our website: CampaignTrend.com

Episode metadata supplied by the publisher feed · Published Mar 20, 2024

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Experimentation Makes TV Ads More Effective – David Broockman (UC Berkeley)

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