Experimentation Works by Stefan H. Thomke

https://thebookvoice.com/podcasts/2/audible/96171 to listen full audiobooks. Title: Experimentation Works Author: Stefan H. Thomke Narrator: Walter Dixon Format: mp3 Length: 7 hrs and 44 mins Release date: 04-21-20 Ratings: 4.5 out of 5 stars, 45 ratings Genres: Forecasting & Strategic Planning Publisher's Summary: When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book.