Experiments, testing, & traction with Spencer Bardsley

On this week’s show, JDM and Cameron are joined by guest co-host Spencer Bardsley, serial entrepreneur and founder of Shared Vision, for a deep dive into the why, what, and how of testing and experimentation — and Spencer shares a vulnerable story of nearly losing it all, and how testing could have prevented it.Shared Vision is a software tool that helps content creators and influencers manage the products they recommend in order to maximise their affiliate revenue.Find Spencer on LinkedIn: https://www.linkedin.com/in/sbardsley/On today’s show:* Why is testing important?* How do we cultivate a culture of experimentation?* How do you go about the process of testing? How do you design experiments? What are the kinds of tests a founder can run?* What do you do with the data you get back from experiments?* How do you know when it’s time to pivot or persevere?* And more!Frivolous thoughts* Cameron talks about fear of failure, and how he stretched himself to compete in a triathlon.* Spencer shared his feelings on the growth of AI, and what workers need to do to prepare themselvs.* And JDM ranted about the latest season of The Mandalorian (no spoilers): “It's like Task Rabbit, but in the Star Wars universe.”Referenced on the show* The Dip by Seth Godin This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com