Expert Digital Content and eBook Marketing: Bhavin Parikh, Co-founder of Magoosh

Bhavin Parikh is co-founder and CEO at Magoosh, a company that creates online test prep products. He received his BS in Economics and Computer Science from Duke University and his MBA from the Haas School of Business at UC Berkeley. Bhavin loves advising startups on growing their ideas and crafting great user experiences. What You’ll Learn From This Interview: How can I use an expert in my field to grow my digital audience? How can I use keyword search drivers to shape my content? How can I survey my users to create better, more relevant content? How can I integrate email into my social media program? How can I use ebooks to extend my social media content? How do I get an audience for my ebooks?