Expert: Don't Buy a Duck–Five Crisis Points of Marketing, with Derek Champagne

Derek Champagne is founder and CEO of a full-service marketing agency The Artist Evolution and author of the bestselling book, "Don't Buy a Duck." Through his work, he has reviewed more than 1,000 brand audits and identified five commonalities found anything from start-ups to household brands. Any one of the five can lead to bad business decisions, but when solved, lead to meaningful traction and growth. The good news is they are easy to fix, if you know how.