Expert Insights Series - Unlock Market Potential: B2B Mid-Market Growth Strategies with BlueByrd

Kate Eberle, Director of Consulting at Blue Margin, discusses mid-market growth challenges with Richard Byrd, Fractional CMO and President of BlueByrd Strategic Sales and Marketing. Their conversation highlights the shift in private equity towards organic growth and the importance of foundational marketing strategies, expanding outreach, and leveraging AI tools. Listen in for BlueByrd's strategic marketing execution process and Richard's insights into overcoming marketing challenges in the mid-market landscape.Click here to watch this episode on our YouTube channel.Blue Margin increases enterprise value for PE-backed, mid-market companies by serving as their fractional data team. We advise on, build, and manage data platforms. Our strategy, proven with over 300 companies to-date, expands multiples through data transformation, as presented in our book, The Dashboard Effect.Subscribe here to get more episodes of The Dashboard Effect podcast on your favorite podcast app.Visit Blue Margin's library of additional BI resources.