Expert Secrets The Underground Playbook for Converting Your Online Visitors into Lifelong Customers Russell Brunson

Imagine you have a product or service that can change people’s lives—one that can help them reach their most ambitious goals financially or personally. If you don’t know how to effectively market it, your idea won’t make a difference in anyone’s life. Russell Brunson, who made his name selling online marketing tools and advising startups on building a brand, aims to solve this problem with Expert Secrets, a how-to guide for creating excitement for your idea that turns potential customers into lifelong buyers.In this guide, we’ll give an overview of the main "secrets" Brunson discusses, focusing on how you can tap into your audience’s emotions to create loyal customers. Along the way, we’ll examine the human instincts that drive purchasing decisions and how other sales experts advise you to close a sale.