Expert Segment: Food Ethnographer June Jo Lee- How Food Shapes, Culture, Care and Belonging.

Expert Spotlight: June Jo Lee on Food Ethnography In this episode, I sit down with June Jo Lee, a leading food ethnographer, to explore how food is more than fuel — it's culture, rhythm, and care. June shares how observing the way people live with food reveals powerful insights for founders building products that stick. Here are 6 takeaways from our conversation: Food is culture, not just fuel. Pay attention to rhythm — meals are routines and rituals. Design for care, not just nutrition. Observe how people live with food, not only what they say. Global perspectives matter. The real opportunity is moving from product to lifestyle. June's wisdom will inspire you to think differently about how your product fits into people's lives — and how to scale with purpose. https://camaresearch.com/resources to Download resources including "Questions to Ask Potential Co-Manufacturers" to help you as you grow your better-for-you food brand. Schedule a free hot seat strategy call here