Expert Series: Category Management & Beyond ft. Dr. Russell Zwanka

from Gen Z CPG · host genzcpgpodcast

In this episode of the Gen Z CPG Podcast, we welcome Dr. Russell Zwanka, Director of the Western Michigan University Food Marketing Program & Professor of Category Management. During this episode we explore CatMan, how it has evolved & what it takes to be a leader in this role! Join the Gen Z CPG community on Instagram and LinkedIn! https://www.instagram.com/genzcpg https://www.linkedin.com/company/gen-z-cpg-podcast/

Episode metadata supplied by the publisher feed · Published Jul 24, 2025

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Expert Series: Category Management & Beyond ft. Dr. Russell Zwanka

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