EXPERT SPOTLIGHT - From Good to Great with John Maybury - Episode 27 of Better Business, Better Life!

John Maybury is a presentation coach specialising in video content. He helps elevate your online presence through coaching, podcast training and filming workshops - making your videos memorable and effective while remaining authentically you. In this digital era, more business owners are interested in online content - but what should you actually talk about? In this episode, John discusses how to build trust and communicate your value, no matter what business you’re in. He shares how he hasn’t always been comfortable speaking in front of an audience or a camera lens. Through practise and his love for drama, he overcame his stutter and achieved his childhood dream of being on the radio, making history with his father on New Zealand’s first father-son commercial radio show. John’s passion is to get the best out of people; increasing their confidence and providing simple tips so they can go from good to great. He loves seeing that aha moment when his clients feel confident in themselves and the future of their business. Discover how John’s experiences and presentation tips can help you and your business. John's Top 3 Tips 1. Start. I hear everybody say, 'I think I'll be ready next month.' We all procrastinate. Get out your mobile phone, record a video of yourself and post it on LinkedIn. Just do it. 2. People buy us first. So if you're doing business videos, you can still share personal information about yourselves. I think the natural default for people is they want to educate and show the value. That's true, we need to do that. But my favourite video was 'Tell me three things about you that your audience doesn't know.' It's just sheer personal stuff. It's about being relatable and having a deeper connection with fellow human beings, not just selling stuff. 3. Less is more. My biggest lesson from my radio days and I apply it to video. Most people when they go out to do a video, there's so many things to get ready. You've got to have the lighting and the camera and the mics, you've got the hair and makeup and then you've got to set up all the equipment. So they want to get their values worth. They mention 10 things rather than one and then the video doesn't work. You need to talk about one thing and finish. Then do another nine videos on the other nine things. Head to our website - https://www.debrachantry-taylor.com/podcast Debra Chantry-Taylor Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner #betterbusinessbetterlife #entrepreneur #leadership #eosimplementer Professional EOS Implementer NZ Professional EOS Implementer Australia Professional EOS Implementer New Zealand