Expertka o problémovém nápoji Prime: Zákon je na to krátký, je ale nebezpečnější věc

from Spotlight · host Spotlight Aktuálně.cz

“Je pravděpodobné, že marketingový tým influencerů bude moc dobře znát jejich cílovou skupinu včetně toho, jak je stará. Stejně tak, že nápoj plný kofeinu a chemikálií určitě pro tuhle cílovou skupinu není určený,” říká k případu nápoje Prime, který je propagovaný youtubery a podle expertů může i škodit, digitální antropoložka Marie Heřmanová. Jak velký vliv sociální sítě mají? A jak je regulovat?

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This episode was published on November 29, 2023.

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