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EPISODE · Aug 13, 2007 · 5 MIN

Experts vs. Advisors

from David Maister's Business Masterclass · host David Maister

In the marketing of professional services, you can come across in one of two ways to the buyer. You are either interested in them, or you are interested in their cash. We will show why the former is the key to successful business marketing.

Episode metadata supplied by the publisher feed · Published Aug 13, 2007

What this episode covers

In the marketing of professional services, you can come across in one of two ways to the buyer. You are either interested in them, or you are interested in their cash. We will show why the former is the key to successful business marketing.

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Experts vs. Advisors

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Frequently Asked Questions

How long is this episode of David Maister's Business Masterclass?

This episode is 5 minutes long.

When was this David Maister's Business Masterclass episode published?

This episode was published on August 13, 2007.

What is this episode about?

In the marketing of professional services, you can come across in one of two ways to the buyer. You are either interested in them, or you are interested in their cash. We will show why the former is the key to successful business marketing.

Can I download this David Maister's Business Masterclass episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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