Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

from BeverageDaily Podcast · host William Reed Ltd.

Consumers want more information about the products they are drinking: from the ingredients in products to the nutritional value. But does this curiosity extend as far as the processing technologies used to create the beverage?

Episode metadata supplied by the publisher feed · Published Jan 6, 2016

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Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

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