Explaining Search Engine Optimization Strategy: On-Page, Off-Page, and Technical SEO

What this episode covers

This is Nick Augustine here with Scott Davis from Local IQ and today we are explaining On-Page SEO, Off-Page SEO, and Technical SEO on the Texas Law Talk Radio network. Learn how search engines work and why both on-page, off-page, and technical SEO work is necessary to appear in search results and maps. This part of digital marketing gets confusing and people may not know what they are paying for and how to determine what works. Scott and I will break it down and hope you learn enough to better understand and manage your digital marketing. Episode Roadmap: What Google uses to rank websites and display them in search results Everyone says they do SEO but what does that actually mean? Examples of On-Page SEO (content, individual web pages) Examples of Off-Page SEO (backlinks, listings, off-website efforts)Technical SEO and how it works in connection with other SEO workAuditing websites for SEO health, broken links, and indexing issuesAvoiding gimmicks and tricks showing traffic from misleading sources The range of work and typical fees; how much do we need? For nearly 20 years law firms and small businesses have been paying for SEO without really understanding what they were getting and how it all works. If you don’t understand what the expectations are, how do you determine if you’re getting value for your budget? In advertising and branding basics, it is understood that it takes time and repetition for people to know who you are, and that applies to people as well as search engine robots. Likewise, people talk to one another and ask what the other is doing for marketing and are they paying for SEO. They all agree it’s great and they’ve been told they need it. Then the one asks the other, does it work? They both shake their heads. To know you are getting results, you have to know what you should expect. If you don’t understand what a vendor is telling you, get help understanding. Many are surprised they do not have to spend as much time and money as others may think to make a meaningful impact in your marketing. Meanwhile, as everyone is focused on technical SEO and website performance ranking, the best SEO delivers real content of value to the humans who do business with you, so let that always be a primary focus and when you treat your digital marketing like a regular event you’d attend and network, the people know you over time and trust to do business with you or give your name and website link when others ask for referrals.

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