Exploratory Leadership in Marketing: Insights from Rosie Guest of Apex Group

Rosie Guest, CMO of Apex Group, shared her journey from sales to leading global marketing at a company that scaled from 350 to 13,000+ employees. She highlighted the evolving role of the CMO—from tactical delivery to strategic alignment—emphasising the importance of cross-functional collaboration, early marketing involvement, and process discipline.Rosie explored how marketing can distil value post-acquisition, drive go-to-market efficiency, and enable sales with timely toolkits. Looking ahead, she sees greater opportunity for marketers to step into board and executive leadership roles, and advises aspiring CMOs to stay curious, build influence across departments, and lead with adaptability.You can watch the full interview ⁠here⁠, and subscribe for more conversations with today’s top marketing leaders!#CMOChats #MarketingLeadership #B2BMarketing #ApexGroup #WomenInBusiness