#ExploreSkoda News: Škoda logo with the winged arrow first registered 100 years ago

Mladá Boleslav, 14 December 2023 – The iconic circular Škoda logo with the winged arrow was first registered as a trademark at the patent office in Pilsen on 15 December 1923. Since its initial appearance on vehicles from Mladá Boleslav in 1925, the logo has only undergone a few modifications, with its original visual concept remaining practically unchanged. In August 2022, Škoda Auto introduced a comprehensive update to its corporate identity and also redesigned its picturemark. Aimed at improving visibility on digital platforms, this revamp ensures a more impactful look, especially on mobile devices. Learn more about the evolution of the Škoda logo on the Škoda Storyboard.This article was read by AI-generated voice.