Exploring AI, Automation, and Device Lifecycle Management in the Evolving RMM Landscape with Colin Britton

Dave Sobel interviews Colin Britton, the COO of Devisee, to discuss the current landscape of automation and management applications, particularly in relation to Microsoft Intune. Colin shares insights into how Devisee is positioning itself as an "easy button" for Intune, addressing the challenges faced by Managed Service Providers (MSPs) in utilizing the Microsoft 365 platform. The conversation delves into the evolution of the Remote Monitoring and Management (RMM) space since their time at Logic Now, highlighting the shift from data-driven decision-making to a more complex environment focused on mergers and acquisitions.Colin reflects on the differences in the RMM landscape from 2016 to the present, noting that while the industry has matured, many tools have not kept pace with the advancements in technology. He emphasizes the importance of automation, suggesting that while it is a familiar concept, the integration of artificial intelligence (AI) is still in its infancy within the MSP sector. Colin envisions a future where technicians can leverage AI to enhance their efficiency, allowing them to focus on higher-level tasks rather than mundane, repetitive ones.The discussion also touches on the need for a shift from endpoint management to endpoint lifecycle management. Colin argues that the current tools and processes in the MSP space do not adequately support the seamless onboarding and offboarding of devices, which is essential for modern IT environments. He contrasts the user experience of consumer devices, which can be set up effortlessly, with the more cumbersome processes often found in enterprise settings, highlighting the need for a more integrated approach to device management.As the episode concludes, Colin identifies two key areas to watch as the industry moves into 2025: the impending end of support for Windows 10 and the implementation of AI technologies. He stresses the urgency for MSPs to prepare for the transition to Windows 11, as many existing machines may not be compatible. Additionally, he points out that the adoption of AI will be a significant indicator of progress in the industry, as organizations seek to leverage these technologies to enhance their operations and service delivery. Supported by: https://www.huntress.com/mspradio/  💼 All Our SponsorsSupport the vendors who support the show:👉 https://businessof.tech/sponsors/ 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.